Improved social media engagement by refining split-testing process, resulting in higher view-through rates and enhanced brand reach for clients.
Enabled effective cross-functional collaboration among creative, production, media and client service teams to drive better alignment within the organisation.
Developed an SOP document that reduced onboarding time by 40%, resulting in quicker integration of new team members and improved overall team performance.
In charge of content quality assurance
Developed and maintained multiple databases, leading to a decrease in data processing time and improved efficiency for the organisation.
Optimised website for mobile and SEO, leading to a 72% decrease in bounce rate, improving user experience
Enhanced team collaboration and knowledge sharing by implementing biweekly internal presentations
Created templates for databases, reports, presentations and website pages